• October 2, 2020

  Arun Kumar

  Maruti’s Nexa – enhancing customer experience beyond buying

  
• September 12, 2020

  Arun Kumar

  Marketing Research (Book)

  
• August 22, 2020

  Gurbir

  Letting go or getting back: How organization culture shapes frontline employee response to customer incivility

  
• August 20, 2020

  Arun Kumar

  Maruti’s Nexa – enhancing customer experience beyond buying

  
• August 12, 2020

  Divya

  Does servant leadership affect work role performance via knowledge sharing and psychological empowerment?

  
• July 24, 2020

  Harpreet

  Multi-stage hybrid model for supplier selection and order allocation considering disruption risks and disruptive technologies

  
• July 24, 2020

  Gurbir

  Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

  
• June 9, 2020

  Arun Kumar

  Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India

  
• June 9, 2020

  Arun Kumar

  Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions

  
• January 11, 2020

  Mahima

  Consensus Building Process in Group Decision Making—An Adaptive Procedure Based on Group Dynamics