Research & Publication

G, R., Jose, A., Mathew, S., Chacko, D.P. and Asokan-Ajitha, A. (2021), "Towards a theory of well-being in digital sports viewing behavior", Journal of Services Marketing

Rejikumar, G., Aswathy, A.-A., Jose, A. and Sonia, M. (2021), "A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing", Journal of Service Theory and Practice,

G. Rejikumar, Aswathy Asokan Ajitha, Ajay Jose, Sonia Mathew, 2021, Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness

Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

Sharma, A., Kohar, A., & Jakhar, S. K. (2021). Profit maximizing hub location problem in the airline industry under coopetition. Computers & Industrial Engineering, 107563.

Gupta, A., Goel, A., & Bande-Vilela, B. (2021). Role of empowerment and interpersonal relations in reducing cynicism and politics among Indian IT workers. Vision: The Journal of Business Perspective

Would CORSIA implementation bring carbon neutral growth in aviation? A case of US full service carriers

Solving the team orienteering problem with nonidentical agents: A Lagrangian approach

The role of cognitive complexity and risk aversion in online herd behavior

Religious influences in unrestrained consumer behaviour. Journal of Retailing and Consumer Services, 58, 102262.